If you follow multiple SEO gurus online, you must receive “good practice tips” in abundance, on daily basis. Being marketers we learn, test, update, and share all these regularly. Picking the ones that really work, we have built a generic SEO routine. Based on the client’s business and their current requirement, we usually tweak the plan a little. However, this is the general outline. Hopefully, these learnings will help you better your website’s current rankings. Here is the information to make your website SEO friendly.
Always start by checking the current standing of the website in terms of Search Engine Optimization. My favorite is FREE SEO TOOL.
Whenever I am researching keywords, these are the basic questions I ask myself:
Who is searching for these keywords? What will their intentions be (for instance buying, researching, exploring)? Using which words will they type in the Google Search Bar?
Out of all the available keyword planning tools I prefer using Google Keyword Planner. The reason being that for most of our clients we target Google search engine and their tool can obviously be most trusted. However, sometimes I cross-verify my results using other keyword tools namely Ubersuggest and Keywordtool.io for certain criteria such as competition or region-specific keyword searches. I start the research by analyzing the competition for a chosen Keyword and its volume. I always go with the Low competitive keyword with max volume as it is easier to rank these keywords on the SERP (Search engine ranking page).
We know that quality content is the most important factor in SEO. When I am adding the keywords in the content I always try and make sure that it looks natural with the keywords embedded in the content & ideally it should be written for both the humans as well as search engines. It works best if we can naturally inculcate the keyword within the first 100 words of the page. It is also important to schedule timely content updates and website SEO analysis.
Before creating the meta tags I always determine my targeted keyword(s), i.e. one or few keywords which I am going to rank my website or page for. So, whenever I am making the meta tags I add these keywords in it. Each piece of content is not treated equally by the crawling bots. The keyword in meta tags helps ranking more than keyword in content body in the h4 tag. Therefore, when we can, we add keyword(s) in the Title section.
Image Alt Tags which helps visually-challenged visitors. Alt Tags are basically a short description of your image. I always add relevant keyword(s) in these. Remember whatever you are practicing it should look natural in the eyes of Google bot.
When it comes to the quality of the images, having relevant and unique images is hygiene. Apart from that, we deem it crucial to keep the resolution of our images in check. It should be high enough to be clearly visible but if rendered too high, it might not load for most visitors. I get the list of the high size images uses this tool by Google.
It is ideal to decide specific keywords for each page of the website. We do not copy paste the same meta description and keyword for each page as Google might catch that as a bad practice and duplication of content(meta tags).
How do we use these keywords? We add it to the URL path section (eg.yoururl.com/targeted-keywords. Always use a hyphen (–) and not underscore (_) for a space in the URL path section.
Higher page load time implies increased bounce rates and less time for Google bots to crawl your website. If crawlers skip your pages, they won’t be indexed. Why risk everything after all the efforts you took in creating the website? When I receive the test link of our clients’ website, I make sure to verify its speed using Google tool or the SEO Sitecheckup tool. It is not a one-time activity. After every major site change, I check the speed.
This is basically collecting backlinks for your website. Every backlink won’t help enhance our site authority by sharing their link juice. But they might send traffic. For either of these, what’s crucial is choosing quality directories and websites for submission. You might look at industry-specific directories but here are some free ones to get you started:
These are the quick cure for making your website SEO friendly.
Hope you implement these changes on your website and nail the SERP (Search Engine Ranking Page) and making your website SEO friendly.
All the best 😊